Every time I read a story on how bad Sony is doing, I feel there is something fishy happening inside the company at the corporate level (and not at the production level). Sony’s products are by far the best, yet they have been losing money consistently for the past 5 years. This is odd…

It seems that Sony is making the wrong decisions lately, such as:

• Canceling the Z series on the VAIO laptop. If you’re someone who works a lot on a laptop, you’ll know that there’s nothing better than the Z series. It’s also one of the very few laptops that is made in Japan.

• Being hesitant and shy with the tablet market. Now they have some stock of their new xPeria tablet, and now they don’t!

• Producing slick and beautiful phones – but forgetting about making the interface look pretty. I have to say that Sony’s phones, even the high end ones, have (to put it nicely) an antiquated interface.

• Focusing more on lower end TVs, while forgetting that people don’t really care about money when they buy a Sony product. They just want the brand because of its reputation and quality. People love XBRs, they love the HX series. Focus on those!

• Having a very weak marketing plan. Take a look on how they marketed the Sony Google TV, which is an excellent product. What, you’ve never heard of it? Exactly!

I love Sony and I don’t want to see it disappear as a brand! I want it to become a strong company again, even stronger than before. Is that too much hope?

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